About Us
DataXu offers the first real-time ad optimization platform for advertisers. Using techniques originally developed by MIT aerospace scientists for mission-critical spaceflight guidance, the DataXu system processes hundreds of thousands of “ad decisions” a second, each returned in under 50 milliseconds. Mars meets Madison Avenue? It’s a truly revolutionary concept. And that’s what brought the DataXu team together, uniting leading executives in digital media with MIT technologists.
DataXu’s game-changing technology empowers advertisers to succeed in the new era of real-time bidding and data-driven decisioning. Unlike any other online advertising service, the DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo and others.
In our short history, we've been honored to have our hard work recognized with two major industry awards, as a TechCrunch50 Finalist in 2009 and a 2010 MITX Technology Awards Winner for Online Advertising. DataXu was also named an AlwaysOn East Top 100 company, honoring emerging private companies with game-changing technology.
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DataXu is based in Boston, Massachusetts and is backed by Atlas Venture, Flybridge Capital Partners, and Menlo Ventures.
The DataXu team, friends, and family at the company's 2009 summer outing.
