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Why retailers are adopting a programmatic approach to marketing


Today’s retailers understand the customer journey has drastically changed. Consumers use multiple devices to find product information and engage with brands. If retailers don’t appear consistent throughout this buying journey, they risk diminishing their brand and losing customers. Marketers therefore have to adapt their thinking and strategies and find ways to present consumers with a [...] Continue Reading

DataXu Named to the Inc 5000—Again!

Inc 5000_scaled

We have some great news to share today: for the second year in a row, DataXu has been named to Inc. Magazine’s list of fastest growing companies in America. Last year, we were named the number one fastest growing advertising & marketing company and the #5 fastest growing company overall. This year, we earned a spot at #582, an impressive [...] Continue Reading

In a world…

…where data is ubiquitous, it sometimes pays to let your imagination run wild. Here at the ‘Xu, our engineering team has the ability to take time to work on outside the box projects. We call it AMP time. Saket Mengle, an optimization engineer here, has a fascination with text mining. I love movies. That spells [...] Continue Reading

Reblogged: Programmatic TV Trailblazers

DataXu co-founder and SVP Analytics and Innovation, Sandro Catanzaro

Our friends over at clypd have just launched a new series on their blog, where they will profile a new programmatic TV trailblazer each week. This week, they kicked the series off with DataXu co-founder and SVP Analytics and Innovation, Sandro Catanzaro.

How to make the most of your Facebook Newsfeed Investment

Facebook Exchange Logo

When Facebook opened up the newsfeed to advertisers, a whole new avenue emerged for brands to connect with their consumers. The newsfeed creative unit is big and impressive, and the placement is guaranteed to grab attention. It’s also more expensive. After a year of running these new ads, we’ve developed a set of best practices [...] Continue Reading

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