In the Media
- DataXu Creates Digital Media Brain
digiday:DAILY, 7/15/2010Digiday explores DataXu's Audience Optimization capabilities and how they help advertisers achieve greater scale for their campaigns. Mike Baker also discusses what sets DataXu apart from "first-generation" DSPs.
More - Marketing Faces More Data, More Demand for Analytics
Mass High Tech, 7/7/2010DataXu is featured as an innovative company that is helping marketers make sense of the "expanding stream of data flowing from a wide variety of sources and platforms" -- in what the article's author dubs the Analytics Era.
More - DataXu Data Showing Creative Impacting Campaign Conversions More Than Audience, Context Says VP Catanzaro
AdExchanger, 6/30/2010Sandro Catanzaro provides additional commentary on the latest MarketPulse research (see the blog post), which affirmed that a campaign's performance drivers are varied and unpredictable—and best assessed with more dynamic tools and analysis..
More - In Boston-New York Venture Rivalry, There May Be No Clear Winner - Or Loser
The Boston Globe, 6/28/2010Mike Baker and DataXu board member Jeffrey Bussgang earn some extra Amtrak Acela points, commenting on how the proximity of Boston and New York helps to keep business—and deal flow—thriving between players in the two cities.
More - Advances in Audience Buying: What's Next?
6/2/2010Mike Baker interviews BlueKai CEO Omar Tawakol for the latest perspective on how advertisers can leverage audience data when working with a DSP provider, how to evaluate data quality, and what lies ahead for audience data in the current market and regulatory environment.
More - Is Boston the Next Hot City for Entrepreneurs?
Business Insider, 6/1/2010DataXu is among the companies highlighted as standouts of the thriving entrepreneurial scene in Boston, defined by a critical mass of great companies and successful exits. The active Boston community of entrepreneurs -- including Mike Baker -- are also credited with keeping the momentum going.
More - DataXu Data Showing Wide Swings In CPM Prices For Display Advertising Says VP Simmons
AdExchanger, 5/24/2010In a Q & A, DataXu's VP of Technology, Bill Simmons, discussed the topic of DataXu's first MarketPulse -- price volatility in ad exchanges -- and the use of financial market constructs in digital advertising.
More - A 10-Step Guide to Evaluating Demand-Side Platforms
ClickZ, 3/19/2010DataXu CEO Mike Baker offers his take on a “consideration framework” for marketers who are evaluating demand-side platforms for their advertising needs--a list of ten key topics and related questions.
More - DataXu Raises $11M to Serve the Right Ad, Right Now
VentureBeat 3/10/2010"As the Internet is getting faster, with everything coming and going in real-time, advertising is playing catch-up. DataXu (said like “data zoo”), an advertising startup that optimizes ads in real time, today announced $11 million in funding to continue doing just that."
More - Tap Into the Real Value of Consumer Data With Real-Time Bidding
ClickZ, 2/19/2010Mike Baker explores how real-time bidding on ad impressions through a demand-side platform can help advertisers derive more value from their own customer data and third-party audience data.
More - How to Power Your 2010 Media Plan With Real-Time Bidding
ClickZ, 1/22/2010In this installment of Mike Baker's monthly column for ClickZ, he outlines how media planners can get started with real-time bidding ad inventory to achieve both conversion and branding objectives.
More - 2010: A Watershed Year for Digital
MediaPost, 12/29/2009The top ten innovations in digital media for the year ahead are reviewed, including demand-side platforms (DSPs) -- like DataXu -- that provide audience buying and optimization.
More - In Online Advertising Auctions, DataXu's Rocket Science Turns the Tables in Buyers' Favor
Xconomy, 12/15//2009Xconomy's chief correspondent shares his impressions from a recent visit to DataXu and notes, "DataXu’s system could mark the start of a major shift in power in the Web advertising world."
More - What Demand-Side Platforms Can Mean for a Media Plan
ClickZ 12/14//2009Mike Baker outlines the key features and functionality of demand side platforms and how they can help advertisers make the most of real-time bidding for their display campaigns.
More - Sizing Up the Sources of Real-Time Ad Inventory
ClickZ, 11/16/2009The suppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. Mike Baker outlines the major providers, their key strengths, and how they vary.
More - Real-Time Bidding: What It Is and Why It Matters
ClickZ, 10/19/2009This is Mike Baker's first article in a series for ClickZ that will explore the business case for real-time bidding, how to integrate it into your broader media strategy, and how it will impact the current value chain among ad buyers and ad sellers.
More - Advertisers, Publishers Try to Benefit From the Changing Ad-Buying Marketplace
Forbes.com 10/15/2009The marketplace for online advertising has become increasingly complex. DataXu's Mike Baker shares insights on the abundance of media, consumer insights and ad-buying options.
More - DataXu Bringing Sophisticated Buying Strategies With Real-Time Bidding Says CEO Baker
AdExchanger.com, 9/17/2009An in-depth Q & A with DataXu CEO Mike Baker, in which he discusses DataXu, its technology, and recent industry developments.
More - Start-Up DataXu: Optimization Really Is Rocket Science
ClickZ, 9/15/2009DataXu, a Boston-based startup, has unveiled a new ad optimization platform and entered an agency partnership with Havas. Equipped with machine learning technology developed by an aerospace professor at MIT, the platform runs across major ad exchanges such as those run by Yahoo and Google.
More - Havas Preps for Real-Time Ad Bidding, French Holding Company Does Deal With Tech Firm DataXu
AdWeek, 9/15/2009Havas is readying for the launch of real-time bidding exchanges by striking a deal with tech provider DataXu. Havas will use DataXu's new technology to manage participation in the upcoming launch of the Google's real-time bidding exchange.
More - DataXu Launches Media-Buying Platform
MediaPost, 9/15/2009Startup DataXu has formally launched its real-time-bidding platform allowing agencies and advertisers to optimize ad buys across ad exchanges and ad networks.
More - TC50: DataXu Optimizes Campaigns in Real-Time
VentureBeat, 9/15/2009Online advertising took a beating in 2008, but the market continues to rebound. Advertising startup DataXu — pronounced “data zoo” — displayed a new technology at the TechCrunch50 event that optimizes online ad campaigns in real-time across several exchanges including Google and Yahoo’s marketplaces.
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