News/Buzz

For the latest news about DataXu happenings, see In the Media, Events, and Press Releases below. For media inquiries, please contact us at press@dataxu.com.

In the Media

DataXu Creates Digital Media Brain
digiday:DAILY, 7/15/2010
Digiday explores DataXu's Audience Optimization capabilities and how they help advertisers achieve greater scale for their campaigns. Mike Baker also discusses what sets DataXu apart from "first-generation" DSPs.
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Marketing Faces More Data, More Demand for Analytics
Mass High Tech, 7/7/2010
DataXu is featured as an innovative company that is helping marketers make sense of the "expanding stream of data flowing from a wide variety of sources and platforms" -- in what the article's author dubs the Analytics Era.
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DataXu Data Showing Creative Impacting Campaign Conversions More Than Audience, Context Says VP Catanzaro
AdExchanger, 6/30/2010
Sandro Catanzaro provides additional commentary on the latest MarketPulse research (see the blog post), which affirmed that a campaign's performance drivers are varied and unpredictable—and best assessed with more dynamic tools and analysis.
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8/18/2010
SES San Francisco, August 17-19, 2010
"Crossing the Digital Divide: The Leap From Search to Display"
Mike Baker will participate on a panel at Search Engine Strategies San Francisco, a Connected Marketing Week event, discussing how experienced search advertisers can make the transition into exchange-traded display.
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8/18/2010
IAB Future of Display: Ad Networks & Exchanges, August 18, 2010
"RTB, DSP, WTF: Is Everyone a Media Trader?"
Mike Baker will speak on a panel at the IAB Future of Display Forum, a Connected Marketing Week event. The panel will tackle some of the confusion surrounding Demand Side Platforms and Real Time Bidding.
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7/20/2010
Right Media Open 2010, July 19th- 21st
"How Are Agencies Evolving to Meet the Digital Future?"
Mike Baker will participate on a panel during day two of Yahoo's invitation-only Right Media Open 2010 in Chicago. The Open brings together an esteemed group of online advertising leaders to share insights, discuss industry challenges and spark spirited dialogue.
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DataXu Introduces Audience Optimization for Advanced Targeting, Performance and Insight
6/22/2010
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DataXu Wins Online Advertising Category at the 2010 MITX Technology Awards
6/3/2010
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Advertising Industry Icons Join DataXu Advisory Board
4/26/2010
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DataXu Secures $11 Million in Series B Funding Led By Menlo Ventures
3/8/2010
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DataXu Expands Team and Opens New York Office to Support Continued Growth
12/17/2009
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DataXu Launches the First Real-Time Optimization Platform for Advertisers
9/15/2009
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