Results
DataXu's demand-side platform technology offers a transformative approach to media buying, helping customers use data-driven decisioning to achieve better results for their unique campaign objectives.
We work with dozens of top brands and their agencies across all major industry verticals, and examples of our powerful results for customers in the CPG, automotive, and software industries are below.
Case Study 1: Consumer Packaged Goods
| ROI CUSTOMER Target | 4.0X |
| DataXu Avg. ROI | 6.8X |
| AVG. Revenue Per Action | $75.45 |
Challenge: Food manufacturer wanted to improve ROI for online sales of its leading candy brand.
Results: Ongoing campaign achieving $6.80 sales for each dollar invested vs. client target ROI of $4.00 sales per $1.00 media.
Case Study 2: Automotive
| Leads | Prospects | |
| CPA Hurdle Rate | $129.00 |
$8.50 |
| DataXu CPA | $27.68 |
$1.62 |
| CPA Improvement | 466% |
524% |
Challenge: Leading automaker wanted to increase online scheduling of test drives (Leads) and site visits to configure models (Prospects) both at a lower CPA.
Results: Ongoing campaign run by DataXu platform is achieving 4.6X objective.
Case Study 3: Software
| CPA Hurdle Rate | $18.00 |
| DataXu CPA | $14.55 |
| CPA IMPROVEMENT | 123% |
Challenge: Target white collar professionals to drive trial downloads of new software product with a target CPA hurdle rate (cost per download) of $18.00.
Results: DataXu achieved an average CPA of $14.55 during the initial weeks of the campaign and continues to maintain results as volume scales.
